Marketing quote philip kotler biography

Philip Kotler (1931) is a reputable Professor in the area of International Marketing Management at the Kellogg School of Management, which is the business School of Northwestern University.

Philip Kotler is also the founding father of the famous marketing management theories: Decision Making Unit (DMU) and the Five Product Levels and the Kotler pricing strategies.

The biography og Philip Kotler

Kotler obtained his Master’s degree (MSc.) from the University of Chicago and his doctorate (Ph.D.) from the Massachusetts Institute of Technology.

He did post-doctoral work in mathematics at Harvard University and behavioural science at the University of Chicago.

Famous work on Marketing Management

Kotler’s book Marketing Management (1967, 1th edition) is the world’s most widely used leading textbook in marketing.

Two of his other famous books are Principles of Marketing and Management: An I