James h gilmore biography examples

As co-author of The Experience Economy: Updated Edition (Harvard Business Review Press, ), James H. Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing Tom Peters has called The Experience Economy “a brilliant, absolutely original book.” Now published in eighteen languages, the book continues to find new readers across myriad industries as businesses find their goods and services commoditized and customers increasingly spending their time and money on experiences—memorable events that engage them in an inherently personal way.

Gilmore’s book, Authenticity: What Consumers Really Want (Harvard Business School Press, ), also co-authored with Joe Pine, contends that businesses must learn to manage authenticity as a distinct business discipline.

Commodified, staged, and mediated, the world seems increasingly unreal to many people, who now want the real from the genuine, n